Whole Food marketing poison as health food. The new soy promotion page is small, and can be found here.
With great shock I stumbled across this page promoting the use of soybean-based foods at the web site of Whole Food's Market. I remember stopping momentarily in denial, while thinking that it just could not be so. Then I remembered how much money they are making from soy foods, and how easily most people will turn on their best friends if enough money is at stake. This situation with Whole Food's Market is an ugly reminder of how evil human nature can be; especially when money is involved. They are almost certainly willingly poisoning customers who are still ignorant of the problems caused by soy consumption.
If you happen to be one of the people still uneducated about what soy really does to destroy human health, then visit Google with the search terms: 'soy health'. Expect the results to be quite disturbing to you. We mention this because certain stragglers will not believe us, and so we really want them to see it for themselves. You'll read about soy induced infertility, miscarriages, premature puberty, obesity, hypothyroidism, endometriosis, and let's not forget about cancer. In other words, if you are female, then this stuff could give you a permanent P.M.S. if consumed regularly. By the way, insects wisely avoid soybeans due to its natural toxicity (before it's "chemically enhanced"), so at least we never have to worry about pesticide residue. Did we forget to mention that all soybeans are genetically engineered now?
Whole Food's Market Had This To Say
"Soy has been traditionally prepared and consumed in a fermented form (miso, tamari, and tempeh). Fermenting soy reduces the quantities of phytic acid (which can interfere with the absorption of minerals like calcium, iron and zinc) and renders the soy more digestible, in addition to providing beneficial microorganisms."
This was some incredibly smooth marketing that was mean to obscure a few important facts. They neglected to mention that soy isn't fermented with the safe methods that were used in ancient Asia anymore. Now, "fermentation" (wink), is done with chemical engineering in huge factories -- ironically to make the naturally toxic soy plant somewhat non-toxic. We probably don't need to expand on that, because I am sure the slight-of-hand is fairly clear. They amazingly admit that non-chemically engineered soy naturally disrupts a body's ability to absorb nutrition, which is the most common route to serious chronic diseases. The real question here is if soy is more poisonous before or after the modern chemical enhancements? Either way, Whole Food's Market has painted itself into a corner by trying to look good on a topic that it clearly cannot be honest about.
Practically everyone who has read about soy in the last 5 years knows that modern, factory enhanced soy has absolutely been proven to be extremely harmful to health, so one might wonder where Whole Food's Market got its information. According to their own web site, they found one (and only one) source of information that was willing to publicly agree with them. It was an organization calling itself Stevens & Associates. Who or what is Stevens & Associates? That's a good question, for which no person seems to know the answer. Is it just a Whole Food's Market sock puppet? It does seem to be cloaked in secrecy. Their supposed web site at soyworld.com is registered to Roger H. Stevens, who from our preliminary research appears to be a one-man marketing operation working for the soybean industry. Stevens & Associates Roger Stevens also has the prestige of writing the F.A.Q. for soybeans, so it must be quite an honor being the one self-appointed expert who has all the facts right.
Please read our in-depth article about Canola and soybeans entitled, Toxic Cooking Oils Redux: Lies and Deceptions Of Cooking Oils and Their Labeling, if you haven't already. Also, please join us in encouraging Whole Food's Market to stop lying, and stop poisoning its customers.