How to Identify GMOs Sold in Whole Foods Market

Whole Food marketing poison as health food

Whole Food marketing poison as health food. The new soy promotion page is small, and can be found here.




With great shock I stumbled across this page promoting the use of soybean-based foods at the web site of Whole Food's Market.  I remember stopping momentarily in denial, while thinking that it just could not be so.  Then I remembered how much money they are making from soy foods, and how easily most people will turn on their best friends if enough money is at stake.  This situation with Whole Food's Market is an ugly reminder of how evil human nature can be; especially when money is involved.  They are almost certainly willingly poisoning customers who are still ignorant of the problems caused by soy consumption.

If you happen to be one of the people still uneducated about what soy really does to destroy human health, then visit Google with the search terms: 'soy health'.  Expect the results to be quite disturbing to you.  We mention this because certain stragglers will not believe us, and so we really want them to see it for themselves.  You'll read about soy induced infertility, miscarriages, premature puberty, obesity, hypothyroidism, endometriosis, and let's not forget about cancer.  In other words, if you are female, then this stuff could give you a permanent P.M.S. if consumed regularly.  By the way, insects wisely avoid soybeans due to its natural toxicity (before it's "chemically enhanced"), so at least we never have to worry about pesticide residue.  Did we forget to mention that all soybeans are genetically engineered now?
Whole Food's Market Had This To Say

"Soy has been traditionally prepared and consumed in a fermented form (miso, tamari, and tempeh). Fermenting soy reduces the quantities of phytic acid (which can interfere with the absorption of minerals like calcium, iron and zinc) and renders the soy more digestible, in addition to providing beneficial microorganisms."

This was some incredibly smooth marketing that was mean to obscure a few important facts.  They neglected to mention that soy isn't fermented with the safe methods that were used in ancient Asia anymore.  Now, "fermentation" (wink), is done with chemical engineering in huge factories -- ironically to make the naturally toxic soy plant somewhat non-toxic.  We probably don't need to expand on that, because I am sure the slight-of-hand is fairly clear.  They amazingly admit that non-chemically engineered soy naturally disrupts a body's ability to absorb nutrition, which is the most common route to serious chronic diseases.  The real question here is if soy is more poisonous before or after the modern chemical enhancements?  Either way, Whole Food's Market has painted itself into a corner by trying to look good on a topic that it clearly cannot be honest about.

Practically everyone who has read about soy in the last 5 years knows that modern, factory enhanced soy has absolutely been proven to be extremely harmful to health, so one might wonder where Whole Food's Market got its information.  According to their own web site, they found one (and only one) source of information that was willing to publicly agree with them.  It was an organization calling itself Stevens & Associates.  Who or what is Stevens & Associates?  That's a good question, for which no person seems to know the answer.  Is it just a Whole Food's Market sock puppet?  It does seem to be cloaked in secrecy.  Their supposed web site at soyworld.com is registered to Roger H. Stevens, who from our preliminary research appears to be a one-man marketing operation working for the soybean industry.  Stevens & Associates Roger Stevens also has the prestige of writing the F.A.Q. for soybeans, so it must be quite an honor being the one self-appointed expert who has all the facts right.

Please read our in-depth article about Canola and soybeans entitled, Toxic Cooking Oils Redux:  Lies and Deceptions Of Cooking Oils and Their Labeling, if you haven't already.  Also, please join us in encouraging Whole Food's Market to stop lying, and stop poisoning its customers.

http://healthwyze.org/index.php/component/content/article/234-with-friends-like-whole-foods-market-promoting-soy-foods-who-needs-enemies.html

Whole Food marketing poison as health food

Whole Food marketing poison as health food. The new soy promotion page is small, and can be found here.




With great shock I stumbled across this page promoting the use of soybean-based foods at the web site of Whole Food's Market.  I remember stopping momentarily in denial, while thinking that it just could not be so.  Then I remembered how much money they are making from soy foods, and how easily most people will turn on their best friends if enough money is at stake.  This situation with Whole Food's Market is an ugly reminder of how evil human nature can be; especially when money is involved.  They are almost certainly willingly poisoning customers who are still ignorant of the problems caused by soy consumption.

If you happen to be one of the people still uneducated about what soy really does to destroy human health, then visit Google with the search terms: 'soy health'.  Expect the results to be quite disturbing to you.  We mention this because certain stragglers will not believe us, and so we really want them to see it for themselves.  You'll read about soy induced infertility, miscarriages, premature puberty, obesity, hypothyroidism, endometriosis, and let's not forget about cancer.  In other words, if you are female, then this stuff could give you a permanent P.M.S. if consumed regularly.  By the way, insects wisely avoid soybeans due to its natural toxicity (before it's "chemically enhanced"), so at least we never have to worry about pesticide residue.  Did we forget to mention that all soybeans are genetically engineered now?
Whole Food's Market Had This To Say

"Soy has been traditionally prepared and consumed in a fermented form (miso, tamari, and tempeh). Fermenting soy reduces the quantities of phytic acid (which can interfere with the absorption of minerals like calcium, iron and zinc) and renders the soy more digestible, in addition to providing beneficial microorganisms."

This was some incredibly smooth marketing that was mean to obscure a few important facts.  They neglected to mention that soy isn't fermented with the safe methods that were used in ancient Asia anymore.  Now, "fermentation" (wink), is done with chemical engineering in huge factories -- ironically to make the naturally toxic soy plant somewhat non-toxic.  We probably don't need to expand on that, because I am sure the slight-of-hand is fairly clear.  They amazingly admit that non-chemically engineered soy naturally disrupts a body's ability to absorb nutrition, which is the most common route to serious chronic diseases.  The real question here is if soy is more poisonous before or after the modern chemical enhancements?  Either way, Whole Food's Market has painted itself into a corner by trying to look good on a topic that it clearly cannot be honest about.

Practically everyone who has read about soy in the last 5 years knows that modern, factory enhanced soy has absolutely been proven to be extremely harmful to health, so one might wonder where Whole Food's Market got its information.  According to their own web site, they found one (and only one) source of information that was willing to publicly agree with them.  It was an organization calling itself Stevens & Associates.  Who or what is Stevens & Associates?  That's a good question, for which no person seems to know the answer.  Is it just a Whole Food's Market sock puppet?  It does seem to be cloaked in secrecy.  Their supposed web site at soyworld.com is registered to Roger H. Stevens, who from our preliminary research appears to be a one-man marketing operation working for the soybean industry.  Stevens & Associates Roger Stevens also has the prestige of writing the F.A.Q. for soybeans, so it must be quite an honor being the one self-appointed expert who has all the facts right.

Please read our in-depth article about Canola and soybeans entitled, Toxic Cooking Oils Redux:  Lies and Deceptions Of Cooking Oils and Their Labeling, if you haven't already.  Also, please join us in encouraging Whole Food's Market to stop lying, and stop poisoning its customers.

http://healthwyze.org/index.php/component/content/article/234-with-friends-like-whole-foods-market-promoting-soy-foods-who-needs-enemies.html

Wholefoods contunues to be a wolf in sheep's clothing

We have previously covered the sale of soy products at Whole Foods Market, along with their blatant promotions of canola oil.  Nevertheless, we had hoped that there was merely somebody high-up within Whole Foods who was still buying into that whole "soy is a health food" scam, and thus, they were simply ignorant of the last 10 years of scientific findings.  Yet on a recent trip to Whole Foods, we inspected only a handful of products, and discovered the use of autolyzed yeast extract.  It was quite a disappointment.

	The Whole Foods Market wall of shame.  A main ingredient of their rice is M.S.G., which is second only to the rice itself.

We found an entire section of couscous rices, from a company named, Near East.  The vast majority of those products contained autolyzed yeast extract, usually as the second ingredient (after rice).  Even more disgusting, is that these products are labeled, "100% Natural".  Of course, by the Food and Drug Administration's definition (there is none), high fructose corn syrup can be labeled 'natural' too.  After all, it was derived from corn long before it was re-engineered at various chemical factories using sulfuric acid.  It's prudent at this point to note that Whole Foods is now selling products which contain high fructose corn syrup too.  They are increasing their inventory of "natural" foods, that is.
For those who have missed our previous articles about monosodium glutamate, autolyzed yeast extract is in large part, free glutamic acid.  "Free" glutamic acid is glutamate which has been extracted from proteins using manufacturing processes such as fermentation (induced rotting).  This is done with genetically engineered bacteria.  Glutamate is the active component of M.S.G. that causes people to experience migraines, seizures, and sudden heart attacks; just to name a few.  For comprehensive details about the dangers and hidden names of monosodium glutamate, we encourage people to read our previous article, How M.S.G. (Monosodium Glutamate) Is Hidden In Your Foods and Its Antidote, Taurine.
We considered reporting our findings to Whole Foods, until we realized that they actually have no problems with autolyzed yeast being inside their foods.  They list it as an "acceptable flavor enhancer", yet they have banned monosodium glutamate.  You know, since they're so concerned about the health of their customers.
M.S.G. has a well-known reputation among the health-conscious, but autolyzed yeast is not so infamous.  At least not yet, but we are trying to change that.  People do not know that these are essentially the same thing, and this ignorance is what allows companies like Whole Foods Market to deceive its own customers.  Most people have never heard of autolyzed yeast extract, and that's why it remains on the shelves.
It's Not A Health Problem.  It's Just A Public Relations Problem.
Whole Foods has already had a public relations campaign to try and calm peoples' fears about this substance, whilst "moderating" comments about this topic at its own site.  That's much easier than removing it from shelves, apparently.  From the commentary section of their official corporate website, one could make the conclusion that no person has ever commented about this issue, as if Whole Food's customers are never concerned about M.S.G..  We think not.  Funny how such things never get publicly displayed.

"Autolyzed yeast and hydrolyzed proteins, among other ingredients, are completely natural ingredients that happen to be have substantial amounts of glutamates, but nowhere near the concentration found in MSG."

— Whole Foods Market

The Whole Foods definition of 'natural' conveniently differs greatly from that of most reasonable people.  Having a natural ingredient in the beginning of a manufacturing process does not necessarily result in a natural output.  In the case of autolyzed yeast, it is not natural, and it is not safe.  Unlike the truly natural form of glutamate, manufactured free glutamic acid provides both L-glutamic acid and D-glutamic acid, and sometimes accompanies carcinogenic by-products such as mono and dichloro propanols. Naturally occurring glutamate (organic L-glutamic acid) that is found in all proteins, has never been shown to yield negative reactions in M.S.G.-sensitive people, nor does it contain toxic industrial by-products, or D-glutamic acid.

The truth of the matter is that the glutamic acid found in unprocessed, unadulterated, and/or unfermented food and in the human body is composed of one form of a single amino acid, L-glutamic acid, and nothing else.

— Truth In Labeling Campaign

Despite attempts by Whole Foods Market and other large corporations to try and convince the world that chemically produced autolyzed yeast is natural, safe, and identical to the natural amino acid, scientific data proves otherwise.  This article is another unfortunate reminder that people must read the ingredients labels, and make decisions based upon them, and never base their decisions upon marketing, or trust in any corporation.
Tricking Diabetic Customers Into Eating Refined Sugars
Whole Foods is also currently selling brownies and other sweet products with a "sugar free" label.  The sugar substitute is frequently maltitol, a sugar-based alcohol.  Maltitol raises blood sugar almost as much as bleached, refined sugar, despite the 'sugar-free' implication that it is safe for diabetics.  No reasonable person would assume that a sugar substitute would have all of the same effects as regular sugar.  In fact, the two are almost identical, though maltitol has a tendency to also cause painful intestinal cramps and diarrhea.  We recommend that people avoid maltitol to the same (or greater) degree that they avoid regular processed sugars.

Epilogue

Whole Foods Market appears to be gradually decreasing their standards in regards to natural and organic foods, so it is more important than ever that you take responsibility for your own health; instead of relying on others to make decisions on your behalf.

http://healthwyze.org/index.php/component/content/article/323-whole-foods-market-can-no-longer-be-trusted-for-safe-wholesome-foods-or-even-to-tell-the-truth-anymore.html

Wholefoods contunues to be a wolf in sheep's clothing

We have previously covered the sale of soy products at Whole Foods Market, along with their blatant promotions of canola oil.  Nevertheless, we had hoped that there was merely somebody high-up within Whole Foods who was still buying into that whole "soy is a health food" scam, and thus, they were simply ignorant of the last 10 years of scientific findings.  Yet on a recent trip to Whole Foods, we inspected only a handful of products, and discovered the use of autolyzed yeast extract.  It was quite a disappointment.

	The Whole Foods Market wall of shame.  A main ingredient of their rice is M.S.G., which is second only to the rice itself.

We found an entire section of couscous rices, from a company named, Near East.  The vast majority of those products contained autolyzed yeast extract, usually as the second ingredient (after rice).  Even more disgusting, is that these products are labeled, "100% Natural".  Of course, by the Food and Drug Administration's definition (there is none), high fructose corn syrup can be labeled 'natural' too.  After all, it was derived from corn long before it was re-engineered at various chemical factories using sulfuric acid.  It's prudent at this point to note that Whole Foods is now selling products which contain high fructose corn syrup too.  They are increasing their inventory of "natural" foods, that is.
For those who have missed our previous articles about monosodium glutamate, autolyzed yeast extract is in large part, free glutamic acid.  "Free" glutamic acid is glutamate which has been extracted from proteins using manufacturing processes such as fermentation (induced rotting).  This is done with genetically engineered bacteria.  Glutamate is the active component of M.S.G. that causes people to experience migraines, seizures, and sudden heart attacks; just to name a few.  For comprehensive details about the dangers and hidden names of monosodium glutamate, we encourage people to read our previous article, How M.S.G. (Monosodium Glutamate) Is Hidden In Your Foods and Its Antidote, Taurine.
We considered reporting our findings to Whole Foods, until we realized that they actually have no problems with autolyzed yeast being inside their foods.  They list it as an "acceptable flavor enhancer", yet they have banned monosodium glutamate.  You know, since they're so concerned about the health of their customers.
M.S.G. has a well-known reputation among the health-conscious, but autolyzed yeast is not so infamous.  At least not yet, but we are trying to change that.  People do not know that these are essentially the same thing, and this ignorance is what allows companies like Whole Foods Market to deceive its own customers.  Most people have never heard of autolyzed yeast extract, and that's why it remains on the shelves.
It's Not A Health Problem.  It's Just A Public Relations Problem.
Whole Foods has already had a public relations campaign to try and calm peoples' fears about this substance, whilst "moderating" comments about this topic at its own site.  That's much easier than removing it from shelves, apparently.  From the commentary section of their official corporate website, one could make the conclusion that no person has ever commented about this issue, as if Whole Food's customers are never concerned about M.S.G..  We think not.  Funny how such things never get publicly displayed.

"Autolyzed yeast and hydrolyzed proteins, among other ingredients, are completely natural ingredients that happen to be have substantial amounts of glutamates, but nowhere near the concentration found in MSG."

— Whole Foods Market

The Whole Foods definition of 'natural' conveniently differs greatly from that of most reasonable people.  Having a natural ingredient in the beginning of a manufacturing process does not necessarily result in a natural output.  In the case of autolyzed yeast, it is not natural, and it is not safe.  Unlike the truly natural form of glutamate, manufactured free glutamic acid provides both L-glutamic acid and D-glutamic acid, and sometimes accompanies carcinogenic by-products such as mono and dichloro propanols. Naturally occurring glutamate (organic L-glutamic acid) that is found in all proteins, has never been shown to yield negative reactions in M.S.G.-sensitive people, nor does it contain toxic industrial by-products, or D-glutamic acid.

The truth of the matter is that the glutamic acid found in unprocessed, unadulterated, and/or unfermented food and in the human body is composed of one form of a single amino acid, L-glutamic acid, and nothing else.

— Truth In Labeling Campaign

Despite attempts by Whole Foods Market and other large corporations to try and convince the world that chemically produced autolyzed yeast is natural, safe, and identical to the natural amino acid, scientific data proves otherwise.  This article is another unfortunate reminder that people must read the ingredients labels, and make decisions based upon them, and never base their decisions upon marketing, or trust in any corporation.
Tricking Diabetic Customers Into Eating Refined Sugars
Whole Foods is also currently selling brownies and other sweet products with a "sugar free" label.  The sugar substitute is frequently maltitol, a sugar-based alcohol.  Maltitol raises blood sugar almost as much as bleached, refined sugar, despite the 'sugar-free' implication that it is safe for diabetics.  No reasonable person would assume that a sugar substitute would have all of the same effects as regular sugar.  In fact, the two are almost identical, though maltitol has a tendency to also cause painful intestinal cramps and diarrhea.  We recommend that people avoid maltitol to the same (or greater) degree that they avoid regular processed sugars.

Epilogue

Whole Foods Market appears to be gradually decreasing their standards in regards to natural and organic foods, so it is more important than ever that you take responsibility for your own health; instead of relying on others to make decisions on your behalf.

http://healthwyze.org/index.php/component/content/article/323-whole-foods-market-can-no-longer-be-trusted-for-safe-wholesome-foods-or-even-to-tell-the-truth-anymore.html

Whole Foods shoppers have been betrayed

Imagine the shock of brutal reality when Whole Foods shoppers learn the truth. They will be appalled. They will feel lied to... betrayed. Wasn't Whole Foods supposed to be a place of TRUST? Where the food could be trusted? Where people don't have to conduct their own investigations of all the ingredients because Whole Foods has already done that for them? Isn't that why people are willing to pay a premium for the groceries they buy at Whole Foods?

It turns out that Whole Foods sells a surprising amount of the same GMO-infested processed junk foods that you can buy everywhere else: Safeway, Kroger, etc. It's all emblazoned with the "Natural!" claim, of course, which usually means "Contains GMOs" because the word "natural" has absolutely no regulatory meaning whatsoever. And instead of doing something about it, Whole Foods CEO Mackey just says GMOs are "pervasive" as if there's nothing that can be done about it. Does he not understand that Whole Foods could simply refuse to BUY foods containing GMOs?

Does Mackey not realize that if he had listened to Ronnie Cummins two years ago, his company wouldn't be in this P.R. nightmare right now, with its own employees caught lying about the genetically modified foods sold by Whole Foods? When corporate giants fail to listen to intelligent critics, they only end up destroying themselves, of course. And Whole Foods Market, Inc. (WFM) may yet see extreme losses to investors and shareholders if it doesn't get in front of this GMO issue immediately.

If I owned any stock in Whole Foods -- which I don't, of course -- I would be SELLING it like mad right now... especially since I have a fairly good idea of what's yet to come out about Whole Foods. It's hard-hitting, I tell you. Their P.R. train wreck is about to get much worse before the November vote on Proposition 37. (There is a solution Whole Foods could immediately embrace to end all this, by the way. Simply announce a $2 million donation to Prop 37 and all the critics are immediately silenced. Problem solved.)

Introducing WholeSanto, the genetically modified corporate logo

All this also means that Whole Foods is a huge indirect financial supporter of Monsanto through the food supply chain. Whole Foods takes money from customers who buy things, then it sends that money to food producers who, in turn, send that money to farmers growing GM crops. Those farmers, of course, send that money to Monsanto for genetically modified seeds. So buying these GMO products from Whole Foods is essentially stuffing dollars into the pocket of Monsanto.

That's why I developed the following image, which I call a "genetically modified corporate logo." It's a hybrid, actually, of Whole Foods and Monsanto:



Feel free to use this image to your heart's delight. It's all done as Free Speech satire for purposes of education and commentary in the public interest.

No excuse

Now, what makes all this really special is that Whole Foods flatly refuses to accurately label the products it sells as containing genetically engineered ingredients. So you, the Whole Foods shoppers, don't even have an informed CHOICE about what to buy. Whole Foods is anti-choice, in other words, when it comes to GMOs. It's all about just hiding the GMOs inside "natural" foods and then hoping their customers are stupid enough to not know any better. (Which, shockingly, turns out to be largely true as you'll see in a follow-up article. The vast majority of Whole Foods shoppers are currently clueless about GMOs. That's about to radically change, however...)

In its attempted defense, Whole Foods says it cannot label other companies' products. This is a cop-out, of course. Much like Wal-Mart, Whole Foods has the retailing muscle to make precisely such demands of its product suppliers. If Whole Foods announced, for example, that all the products it carries must be accurately labeled with their GMO content by January 1, 2014, nearly everyone would comply. But no such announcement has ever been made by Whole Foods. Instead of demanding that products tell the truth, Whole Foods seems smugly satisfied with its "Don't ask, don't tell" policy of looking the other way on deceptively labeled foods.

And so far that formula of deception has worked. Not only are many Whole Foods customers totally ignorant about this fact, but as the Organic Spies video recently showed, Whole Foods employees are also outrageously misinformed about GMOs, too. Many Whole Foods employees literally looked right into the camera and said, with a straight face, things like, "Whole Foods sells NO GMOs whatsoever."

Really? Are they seriously that ignorant of the products they're stocking on the shelves and helping customers purchase?

Now, granted, Whole Foods is a large company with tens of thousands of employees. You can't expect every employee to know everything, of course, but this issue of GMOs is the No. 1 concern among informed consumers. It's number one, folks. There is nothing else more important to them right now. So how can Whole Foods fail to at least release a memo to its employees on the number one health concern sweeping America right now?

What this failure reveals is that Whole Foods practices a cover-up culture. It's almost a "Don't ask, don't tell" policy about GMOs. It's the shhhhh! secret at Whole Foods. Don't talk about it! Don't ask questions about it! And for God's sake don't label it! Because the truth would freak out all our customers! How dare you even ask about this? Hush! Hush!

Whole Foods has built itself on a treacherous lie

And so Whole Foods has built itself on a terrible lie: Whole Foods sells masses of products made with Monsanto's genetically modified corn -- the very same strain of corn that French researchers linked to horrifying cancer tumors in rats.

It's only a matter of time, of course, before more and more Whole Foods customers figure this out. And as they do, the tide of anger against Whole Foods will continue to gain steam. There will be outrage. There will be protests. There will be masses of people returning products to Whole Foods and demanding their money back.

In fact, that day has already been scheduled. It's October 16th, the "take your GMO junk back" day -- actually known as "World Food Day" -- where Whole Foods customers are being encouraged to return masses of GMO products they purchased at whole foods.

Much more coming soon

Folks, you have no idea what's about to hit the 'net regarding Whole Foods over the next three weeks. I can tell you it is the most hard-hitting tidal wave of grassroots activism I've ever seen in my ten years of writing about the natural health industry. By the time this is over, people will be dressing up as Whole Foods for Halloween because it's so scary to shop there.

And it's not just Natural News that's openly and justifiably criticizing Whole Foods in the public interest. It's a long list of grassroots activists, all doing their own thing, completely decentralized and individually motivated for their own reasons. You are about to witness a REVOLT against Whole Foods, the likes of which you have never witnessed before, and this revolt has no leader! It's everyone who feels betrayed by Whole Foods and wants this company to change -- IMMEDIATELY!

Because behind closed doors, even all of us who are criticizing Whole Foods secretly hope the company sees the light and comes out in support of Proposition 37 and GMO labeling. After all, Whole Foods is worth saving. Myself and countless others would love to return there one day and start shopping there again, and we'd love to publish words of praise instead of criticism. I've even written glowing reviews of Whole Foods in the past, and I'd like to do it again. But we won't do it if the company hides behind deceptive labels and fails to do the right thing on GMOs.

I believe this is a do-or-die moment for Whole Foods. History in the making. If this company doesn't come out in support of Proposition 37 in a huge way, I think Whole Foods is done for, and I think we will see it abandoned by its customers and then end in a downward spiral of bankruptcy. I don't want to see that happen, though. Like I said, Whole Foods is worth saving. The question is: Will Whole Foods take the necessary actions to save itself? Or will its arrogance prove to be its undoing?

Whole Foods shoppers have been betrayed

Imagine the shock of brutal reality when Whole Foods shoppers learn the truth. They will be appalled. They will feel lied to... betrayed. Wasn't Whole Foods supposed to be a place of TRUST? Where the food could be trusted? Where people don't have to conduct their own investigations of all the ingredients because Whole Foods has already done that for them? Isn't that why people are willing to pay a premium for the groceries they buy at Whole Foods?

It turns out that Whole Foods sells a surprising amount of the same GMO-infested processed junk foods that you can buy everywhere else: Safeway, Kroger, etc. It's all emblazoned with the "Natural!" claim, of course, which usually means "Contains GMOs" because the word "natural" has absolutely no regulatory meaning whatsoever. And instead of doing something about it, Whole Foods CEO Mackey just says GMOs are "pervasive" as if there's nothing that can be done about it. Does he not understand that Whole Foods could simply refuse to BUY foods containing GMOs?

Does Mackey not realize that if he had listened to Ronnie Cummins two years ago, his company wouldn't be in this P.R. nightmare right now, with its own employees caught lying about the genetically modified foods sold by Whole Foods? When corporate giants fail to listen to intelligent critics, they only end up destroying themselves, of course. And Whole Foods Market, Inc. (WFM) may yet see extreme losses to investors and shareholders if it doesn't get in front of this GMO issue immediately.

If I owned any stock in Whole Foods -- which I don't, of course -- I would be SELLING it like mad right now... especially since I have a fairly good idea of what's yet to come out about Whole Foods. It's hard-hitting, I tell you. Their P.R. train wreck is about to get much worse before the November vote on Proposition 37. (There is a solution Whole Foods could immediately embrace to end all this, by the way. Simply announce a $2 million donation to Prop 37 and all the critics are immediately silenced. Problem solved.)

Introducing WholeSanto, the genetically modified corporate logo

All this also means that Whole Foods is a huge indirect financial supporter of Monsanto through the food supply chain. Whole Foods takes money from customers who buy things, then it sends that money to food producers who, in turn, send that money to farmers growing GM crops. Those farmers, of course, send that money to Monsanto for genetically modified seeds. So buying these GMO products from Whole Foods is essentially stuffing dollars into the pocket of Monsanto.

That's why I developed the following image, which I call a "genetically modified corporate logo." It's a hybrid, actually, of Whole Foods and Monsanto:



Feel free to use this image to your heart's delight. It's all done as Free Speech satire for purposes of education and commentary in the public interest.

No excuse

Now, what makes all this really special is that Whole Foods flatly refuses to accurately label the products it sells as containing genetically engineered ingredients. So you, the Whole Foods shoppers, don't even have an informed CHOICE about what to buy. Whole Foods is anti-choice, in other words, when it comes to GMOs. It's all about just hiding the GMOs inside "natural" foods and then hoping their customers are stupid enough to not know any better. (Which, shockingly, turns out to be largely true as you'll see in a follow-up article. The vast majority of Whole Foods shoppers are currently clueless about GMOs. That's about to radically change, however...)

In its attempted defense, Whole Foods says it cannot label other companies' products. This is a cop-out, of course. Much like Wal-Mart, Whole Foods has the retailing muscle to make precisely such demands of its product suppliers. If Whole Foods announced, for example, that all the products it carries must be accurately labeled with their GMO content by January 1, 2014, nearly everyone would comply. But no such announcement has ever been made by Whole Foods. Instead of demanding that products tell the truth, Whole Foods seems smugly satisfied with its "Don't ask, don't tell" policy of looking the other way on deceptively labeled foods.

And so far that formula of deception has worked. Not only are many Whole Foods customers totally ignorant about this fact, but as the Organic Spies video recently showed, Whole Foods employees are also outrageously misinformed about GMOs, too. Many Whole Foods employees literally looked right into the camera and said, with a straight face, things like, "Whole Foods sells NO GMOs whatsoever."

Really? Are they seriously that ignorant of the products they're stocking on the shelves and helping customers purchase?

Now, granted, Whole Foods is a large company with tens of thousands of employees. You can't expect every employee to know everything, of course, but this issue of GMOs is the No. 1 concern among informed consumers. It's number one, folks. There is nothing else more important to them right now. So how can Whole Foods fail to at least release a memo to its employees on the number one health concern sweeping America right now?

What this failure reveals is that Whole Foods practices a cover-up culture. It's almost a "Don't ask, don't tell" policy about GMOs. It's the shhhhh! secret at Whole Foods. Don't talk about it! Don't ask questions about it! And for God's sake don't label it! Because the truth would freak out all our customers! How dare you even ask about this? Hush! Hush!

Whole Foods has built itself on a treacherous lie

And so Whole Foods has built itself on a terrible lie: Whole Foods sells masses of products made with Monsanto's genetically modified corn -- the very same strain of corn that French researchers linked to horrifying cancer tumors in rats.

It's only a matter of time, of course, before more and more Whole Foods customers figure this out. And as they do, the tide of anger against Whole Foods will continue to gain steam. There will be outrage. There will be protests. There will be masses of people returning products to Whole Foods and demanding their money back.

In fact, that day has already been scheduled. It's October 16th, the "take your GMO junk back" day -- actually known as "World Food Day" -- where Whole Foods customers are being encouraged to return masses of GMO products they purchased at whole foods.

Much more coming soon

Folks, you have no idea what's about to hit the 'net regarding Whole Foods over the next three weeks. I can tell you it is the most hard-hitting tidal wave of grassroots activism I've ever seen in my ten years of writing about the natural health industry. By the time this is over, people will be dressing up as Whole Foods for Halloween because it's so scary to shop there.

And it's not just Natural News that's openly and justifiably criticizing Whole Foods in the public interest. It's a long list of grassroots activists, all doing their own thing, completely decentralized and individually motivated for their own reasons. You are about to witness a REVOLT against Whole Foods, the likes of which you have never witnessed before, and this revolt has no leader! It's everyone who feels betrayed by Whole Foods and wants this company to change -- IMMEDIATELY!

Because behind closed doors, even all of us who are criticizing Whole Foods secretly hope the company sees the light and comes out in support of Proposition 37 and GMO labeling. After all, Whole Foods is worth saving. Myself and countless others would love to return there one day and start shopping there again, and we'd love to publish words of praise instead of criticism. I've even written glowing reviews of Whole Foods in the past, and I'd like to do it again. But we won't do it if the company hides behind deceptive labels and fails to do the right thing on GMOs.

I believe this is a do-or-die moment for Whole Foods. History in the making. If this company doesn't come out in support of Proposition 37 in a huge way, I think Whole Foods is done for, and I think we will see it abandoned by its customers and then end in a downward spiral of bankruptcy. I don't want to see that happen, though. Like I said, Whole Foods is worth saving. The question is: Will Whole Foods take the necessary actions to save itself? Or will its arrogance prove to be its undoing?

Organic Spies Find Lies

Organic Spies Find Lies